Content leverage is evergreen.
This is a ghost outline of an upcoming post.
I haven't gotten to fleshing this one out yet, but if you'd like to get the download, DM me on LinkedIn.
Passion is leverage. Your strengths are magnified through sheer will, and that same energy helps you plow through the emotional pain and drudgery of working through challenges. This is why “follow your passion” is correct but incomplete.
Hand model is continuing to serve me even though I did it years ago.
It's a repeatable story.
Garners trust and opens up an angle for someone to speak with you.
Weekly update saves time. It works on its own.
A business is just a money printing machine. Content helps create leverage so that it can work for you.