The Sanctity of the Inbox
I read a LinkedIn post from a RevOps / salesperson evangelizing what he called the "triple touch" approach.
The triple touch involves pinging the prospect on LinkedIn, email, and cell phone all on the same day.
It probably works.
But I won't do it. Short-term tactics like this are what make sales as a profession feel salesy.
As a founder, I keep my inboxes separate.
| Medium | Do I Know You? (Yes) | Do I Know You? (No) |
|---|---|---|
| Voicemail | Top priority | Ignore |
| iMessage | High priority, depends on the preview | High priority |
| Voice memo | High priority | Medium priority, suspicious |
| Phone Call | High priority | Ignore |
| Depends on person/subject line | Depends on subject line | |
| LinkedIn DM | Yes, but often swamped | Depends on your profile |
As a customer, I want you to treat my inboxes with respect. Don't call me if you don't know me, especially if it's not urgent.
- Voicemail
- iMessage
- Voice memo
- Phone Call from known contact
- Email from known contact
- LinkedIn DM
- Email from unknown contact
Think about how you use the different messaging apps on your phone.
And then think about how you're outbounding.