How to search for the most relevant hashtags with a balance of specificity and reach.

This is a ghost outline of an upcoming post.

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- Demandgen vs demandgeneration

A lot of founders write posts with hashtags that are way too broad. #engineering

Or hashtags that are way too specific to their company. #iracoffee

You need to make sure your hashtags are helping your content land with the right audiences.

And then you can use heuristics to determine whether you should use a hashtag over another.

In general, you want to use general niche niche.