Value-led content marketing:
You're a frequent guest on podcasts. You share your insights on LinkedIn. You even understand the value of making educational content that has no immediate sales implication.
You can give the webinar of your life, but if nobody sees it – that hour is worthless.
ROI = $0
You're already speaking on:
- webinars, talks, podcasts, LinkedIn lives, virtual conferences, fireside chats... 😮💨
By not sharing the highlights, your reach is restricted.
Your friends and coworkers are watching the webinar on Thursday.
But your ICP, your real customers, are scrolling LinkedIn on Saturdays.
They're at the dog park, waiting for coffee, picking up their kids.
Make sure your content is evergreen. Meet your customers where they are.