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Ira Ko

Ira Ko

stumbling out the cave; drawing a map for the captives

📍 Brooklyn https://linkedin.com/in/koira

SEO Masterclass - From Keyword Research to First Draft

I'll eventually edit this down into clips that are more digestible and easier to understand. Let me know if there are areas you'd like me to expand upon. Creating Content for SEO using ChatGPT (OpenAI) You can read the final blogpost on Anaerobic Coffee to see

Write Posts Before You Write Code

Build an Audience Before Building Product When I was a 1x founder, I failed because we did not have a clear go to market motion. I thought I was doing all the right things: * I was religiously product focused. We used used Heap to measure every interaction. I onboarded every

Experimenting with Midjourney Prompts

An experiment with Midjourney. /imagine prompt:https://s.mj.run/ZC7J0f1wv6M https://s.mj.run/6VtA0dCNyqw https://s.mj.run/kjP9hwvsDiE Animated cartoon of a man in a Japanese coffee shop standing by a barista machine, wearing an apron. Brightly lit, clean, organized cafe with natural light. Espresso machines and

Product Management as Portfolios - Eeke de Milliano

I recently listened to Eeke de Milliano (ex. Retool, Stripe) speak on Lenny's Podcast and forwarded some clips that were directly applicable to the COO of a SaaS startup thinking about growth. The proverbial "PMF boulder" was quickly rolling downhill for the COO's startup,

James Hoffmann - Ali Abdaal Podcast

How To Turn Your Passion Into A Business Without Sacrifice – James Hoffmann Deep Dive with Ali Abdaal Clips James Hoffmann – Should You Open a Cafe? If you enjoy baking you shouldn't necessarily open a bakery, because those are two very different things. I think the best operators are

Can't Get Away

I hung out with my friend at the Google office today, and I couldn't help but feel awestruck by the espresso machines in every micro-kitchen, two on every floor. On the eighth floor, there was an island called the "Coffee Lab", a dedicated pour over

SEO for CEOs

What you need to know in one email. What is SEO Google wants to answer people's questions. If your website content does that well, Google ranks you higher. Google calls this Topical Authority and has a secret recipe to calculate this. Some people focus heavily on reverse engineering

Latte Art

Important, Not Urgent

I have some free time to think this morning and I'm scared I'll waste it. 75 year old Ira, what would you have wished I'd done in my late twenties? My guess is that Maslow's pyramid would dictate having a very happy

SQL: Calculating Month over Month Growth / Week over Week Change (SEO Hack)

When to use the LAG Function in SQL? When you need to generate a report comparing data across time periods in SQL, you should use a LAG function. PostgreSQL’s LAG() function allows you to perform operations with the row preceding the current record. For example, LAG() allows you to