Polycentral helps coffee drinkers find their preferred coffee profile.
I think about this problem often and I've experimented with a few "DTC" approaches, including:
- Seasonal coffee samplers / limited coffee "Drops"
- Educational coffee variety tasting boxes
- Various pop ups
My current thinking is an app experience where users can learn whether a coffee matches their flavor profile by scanning a QR code on a bag of coffee. You can read more about my thinking here.
I got pretty good at branding these past few months, but I still haven't solved the problem yet!